1. Introduction

Curately App (“Curately”, “we”, “us”, or “our”) is operated by Resurg Tech, Inc., a company incorporated in Delaware, United States.

Curately helps couples plan meaningful experiences together. To do that, we process certain personal data — but we do so with a clear principle:

• We use your data to help you connect — not to exploit or sell your identity.

This Privacy Policy explains how we collect, use, share, and protect your information when you use our mobile app, website, and related services (the “Service”).

By using Curately, you agree to this Privacy Policy.

2. Scope

This Policy applies to:

• Mobile app users
• Website visitors
• Users invited by a partner
• Interactions through third-party integrations

3. Information We Collect

We collect only the data necessary to operate and improve the Service.

3.1 Personal Information

You may provide:

• Name
• Email address
• Age (or age range)
• Zip/postal code
• Preferences, interests, and lifestyle choices
• Relationship-related inputs (e.g., date preferences)

If you provide information about another person (e.g., a partner), you represent that you have appropriate permission to do so.

3.2 Usage & Interaction Data

We collect how you interact with the app, including:

• Date selections, skips, and favorites
• Feature usage
• Session frequency and duration

This helps us build a preference profile to improve recommendations.

3.3 Location Data

We primarily use approximate location (e.g., zip code)

If enabled, we may temporarily use precise location for features like nearby recommendations

Precise location data is used only when necessary and is not retained longer than required for the feature.

3.4 Device & Technical Data

We may collect:

• Device type and OS
• IP address
• App performance and crash logs
• Browser type (for web users)

3.5 Cookies & Tracking Technologies

We use cookies, SDKs, and analytics tools (e.g., Google Analytics, Firebase) to:

• Understand usage patterns
• Improve performance
• Enhance user experience

You can manage cookie preferences via your device or browser settings.

4. How We Use Your Information

We use your data to:

4.1 Personalize Your Experience

• Generate curated date recommendations
• Adapt suggestions based on shared preferences

4.2 Operate & Improve the Service

• Maintain functionality and performance
• Fix bugs and optimize user experience
• Develop new features

4.3 Communicate With You

• Send service-related notifications
• Provide reminders and updates
• Send marketing communications (you can opt out anytime)

4.4 Ensure Safety & Compliance

• Detect fraud or misuse
• Enforce our Terms
• Comply with legal obligations

5. AI & Recommendation Transparency

Curately uses algorithms to generate recommendations.

We do not sell your personal data to train third-party or general-purpose AI systems

We use data internally to improve recommendations

Where possible, we minimize reliance on directly identifiable data and focus on patterns and preferences

6. How We Share Your Information

We do not sell your personal data.

We may share data in the following cases:

6.1 Service Providers

We work with trusted providers such as:

• Firebase (hosting, analytics, infrastructure)
• Google Analytics (usage insights)
• Payment providers (if subscriptions are introduced)

These providers process data on our behalf under contractual obligations.

6.2 Legal Requirements

We may disclose data if required to:

• Comply with laws or legal processes
• Respond to lawful requests from authorities
• Protect rights, safety, or security

6.3 Business Transfers

If Curately is involved in a merger, acquisition, or sale:

Your data may be transferred as part of that transaction.

6.4 Aggregated Data

We may use anonymized or aggregated data that does not identify you.

7. Data Retention

We retain data:

• While your account is active
• As needed to provide services

To meet legal obligations

When you delete your account:

• Personal data is removed or anonymized within 30 days
• Some non-identifiable data may be retained for analytics

8. Your Rights

Depending on your location, you may have the right to:

• Access your data
• Correct inaccurate information
• Delete your data
• Restrict or object to processing
• Withdraw consent
• Request data portability

To exercise your rights: 📧 support@curately.app

9. International Data Transfers

Your data may be processed in the United States and other jurisdictions.

Where required, we use safeguards such as:

• Standard Contractual Clauses (SCCs)
• Equivalent legal protections

10. Data Security

We use industry-standard security measures, including:

• Encryption in transit
• Secure storage systems
• Access controls

However:

No system is completely secure, and we cannot guarantee absolute security.

11. Children’s Privacy

Curately is intended for users 18+.

We do not knowingly collect data from minors. If identified, such data will be deleted.

12. Third-Party Services

The Service may link to third-party websites or services.

We are not responsible for their privacy practices.

13. Changes to This Policy

We may update this Policy from time to time.

If changes are material, we will notify you via:

• App notifications
• Email
• Website notices
• Continued use means acceptance of updates.

14. Contact Us

For privacy inquiries or requests: